Why “Royal” ?
Why “Royal” ?
Contrary to common belief, “Quinoa Real” is not a particular specie of quinoa grown in Bolivia. There are actually over 30 types of quinoa seeds that are sold as “Quinua Real” in the Bolivian market. Generally, only the seeds that are of large size and are cream colored when washed are sold as “real,” which means either “true” or “royal” in Spanish.
The “quinua real” varieties only grow in the area surrounding the Bolivian salt flats, at 13,000 feet of altitude (often called the “intersalar” region). The rich mineral soil and arid conditions produce a seed that is 1/3 larger than those produced in other regions of the world.
Traditionally, the quinoa from the “intersalar” region has commanded a premium amongst quinoa consumers. During the Inca period, this quinoa was reserved for the royalty (who were also the high priests) and stocked to feed the armies in times of war.
Today, end-consumers are not aware of the type of quinoa they are eating nor where it is from. There are many types of quinoas in the market, from small hybrids adapted to low-altitudes to large genetically-modified seeds. The quinoa from the intersalar region needs to be differentiated and its identity preserved. Many Bolivian producers and exporters sell this quinoa “Quinoa Real.”
Andean Naturals’ “quinoa real” is marketed in the U.S. under the trademark Royal Quinoa®. This trademark assures our clients of the provenance, quality, social and environmental impact of the product they purchase.
Royal Quinoa Brand seeds and value added products follow these strict guidelines:
• Royal Quinoa® is cultivated at an altitude of over 12,000 feet only the salt flats region of Bolivia
• Royal Quinoa® Brand seeds have remained the same for centuries- never hybridized or genetically modified
• Royal Quinoa® is planted and hand-harvested in small family farms
• Royal Quinoa® Brand must meet strict standards of purity and cleanliness
• Farmers receive a 8% premium over market prices for their crop
By choosing Royal Quinoa® Brand you are helping provide a sustainable income source for small family farmers in the Andes, protecting traditional agricultural techniques and biodiversity.
The Royal Quinoa® Brand (sigua este link para el texto en español)